Music to propagate a green generation


SID Allied Ventures in collaboration with Goan musicians have set off on a ‘We Litter, We Clean’ campaign across schools in Goa to educate children on waste management and garbage segregation. NT KURIOCITY finds out more


With litter being thrown all around without a care, creating awareness and educating the public about waste management and garbage segregation has become the need of the hour. On a mission for a cleaner environment the director of SID Allied Ventures, David De Souza has launched a campaign ‘We Litter, We Clean’, in collaboration with musicians. They are travelling across schools in Goa to educate children on waste management and garbage segregation, aiming at covering 200 schools across the state over the next few months.

Speaking on the initiative ‘We Litter, We Clean’, David says: “I have come up with this campaign to counter several thought process, like ‘you litter I clean’. Through this initiative we are spreading a message that if we dirty, the government bodies, or government departments or panchayat or municipality will come and clean but that is not the case. People do not understand that it involves cost, time and infrastructure. We want make the general public and children aware that the government bodies are not sweepers, they are administrators. If we litter, we need to clean, we need to be accountable for the mess that we create.”
The project aims to involve children through the mediums of music and short talks on what is ailing the state. He says: “We will have different activities in schools. Through the medium of music and motivational songs we address garbage issue. We also host talks on the same to try and convince them. The idea of doing this is that the children should go out and interact with the community and sensitise them because the more you talk about any issue, the more you think about it.”
During the performances, the students are given a hands-on demonstration on the functions of a waste compost machine and biodegradable toilet. The students are educated on waste management so that they can implement the same at home and are encouraged to spread awareness of waste management amongst friends and family. They have so far covered four schools.

David has also set up a mentor and mentee programme in a bid to sustain the project in the future. The sixth and seventh standard students comprise the mentees while the students of eighth and ninth standard are assigned the role of mentors. Under the guidance of their science teachers, the mentors will educate the mentees on waste segregation and operate the compost unit set up in their school. “We are initiating a thought that the school has to buy a composting unit from us. Now the USP of this composting unit is that it converts the wet waste into compost within 24 hours.”
Explaining the reason for promoting the compositing unit, he further says: “I was working on this project for a very long time and I have understood four major challenges. First is that garbage is created on a 24 hour basis so there has to be a mechanism which should eradicate it in 24 hours so I came close with this composting unit. We need to do it ourselves so I want to bring in children who are tomorrow’s generation to understand that government is not the sweeper; if you are creating a mess, you clean it. Third is that it is economically viable and can easily be managed by the children as it is automatic.”
He adds that the children need to get involved in these issues, unless children understand the community love, they will not be able to take any activity forward. “The class 6 student is the key for me. Before the student’s brain gets conditioned into hardcore rocks, I want to mould them into better individuals so they become responsible and accountable.”
Every school is being encouraged to have a plastic collection unit. Once the unit is filled with plastic litter, a vehicle from SID Allied Ventures will collect the waste and transport it to the recycling plant in Verna. Schools and other companies are encouraged to install the equipment required to build bio-toilets which will use recycled water for flushing and waterless urinals and waste compost units.
The campaign aims to reach out to schools across the state to change the mind-set and create a clean and green Goa for the next generation.


This article was published on Navhind Times on 10th Nov 2017